#8 Volareo on the Future of Blockchain and Music
The use of blockchain as a problem-solver to some of the current issues faced by the music industry is a hot topic. From blockchain-streaming services to the use of smart contracts, everyone wants a piece of what may well revolutionise the music business in the years ahead. Or will it?
One key player in this matter caught our eyes for integrating many of these aspects into their open-source, blockchain-driven smart speaker. Volareo joined us for an After Work Session and Helen had a chat with their Head of PR, Magda. Join in as they discuss how well this new technology will work in an industry where songwriters and artists do not always own 100% of their right, thus making the use of blockchain complicated.
It’s an exciting conversation, and we can’t wait to see where the future of blockchain and music takes us!
#7 Groovecat on Feeling all the Feels with Music
We all have a soundtrack to our memories. Happy time, sad time, coming of age, falling in love, travelling abroad. Music is closely connected to our emotive center. Have you ever wondered why? Why does music evoke so many different emotions? Psychologists have proven that the area of the brain responsible for listening to music is in close proximity to the emotional center. Songs can be responsible for firing powerful emotions as well as releasing dopamine. But why that is remains a bit of a mystery. Maybe it’s a good thing that the greatest songs are made by artists, and not scientist.
Today on Hello, Audio! Helen chats with Jakob and Markus from Groovecat, who have developed an app that allows users to record and save those magic “music moments”. You know, when the track that’s playing in your ears fits perfectly with the scene and the emotion. More than a simple social media app, Groovecat allows users to save the soundtrack of their life and share it with their friends, but also allows for individual tracks to be mapped out with a set of emotion-driven data, making Groovecat a really exciting tool for labels and music controllers alike. Keep listening!
#6 Bear Radio on the Rise of Podcasting and Why You Should Get on Board
Podcasting is certainly the buzzword on the audio tech and digital marketing scene at the moment. Originating from the US over 10 years ago, the first podcasts were live radio programs rebroadcasted on websites. With technological advancements, people who were not associated with radio stations could start making podcast themselves, and progressively radio blogs became accessible to anyone. Ricky Gervais was one of the first people to really put podcasting on the map: In 2005 “The Ricky Gervais Show” exceeded 4.5 million downloads, earning him even an entry in the Guinness Book of World Records. Podcast has boomed those past few years, especially in Germany, where Podcast had for a long time no more than a shadowy existence.
On this episode of “Hello, Audio!” Amelie chats with Jill Beytin, co-founder of Bear Radio, Berlin’s first and currently only English language podcasting network. Some of Bear Radio’s work towards growing the podcasting ecosystem in Berlin includes production of in-house programs, helping companies produce their own audio branded content and teaching workshops. Wondering why you should get on board with podcasting? Listen on.
#5 Soundbrenner on the Future of Wearables in Music Tech
Welcome to another episode of Hello, Audio! This week, we discuss haptic feedback, wearables in music, starting a hardware company and the future of music tech. Soundbrenner Pulse is a smart vibrating metronome that allows musicians to feel the beat, rather than hear it. Did you know that traditional metronomes can be damaging to your hearing health? Developed by a team of musicians who set up to build something less intrusive, Soundbrenner lets people experience the rhythm in a whole new way. A vibrating metronome has many benefits, as our host Amélie discovers with Alejandro Hernández, Senior Software Engineer at Soundbrenner.
#4 Berlin Music Commission on the Future of Music to Film Synchronization Licenses
In 2017 the global revenue coming from synchronization licenses of music to film, games and TV has increased by 10% - a trend we hopefully see continuing through 2018 as well. However, substantial collaboration between film and music artists and producers - especially at early project stages - remain exceptions. In this episode of Hello, Audio!, we sit with Matthias Jung from Berlin Music Commission to discuss their work as well as the state of film and music collaboration. With guest appearances from Filmnetzwerk Berlin, FilmTech Office and startup platform Gnarle
#3 ZEBRALUTION on the Future of Digital Distribution
ZEBRALUTION was founded in 2003 as the first digital distributor for independent music labels in Europe. From having ringtones as their main source of revenue (don’t we all remember Crazy Frog!) to providing distribution and marketing services to over 450 music labels and audio publishers from around the world, needless to say ZEBRALUTION has seen it all! In this episode of Hello, Audio!, we sit with Kurt Thielen, Managing Director at ZEBRALUTION to discuss how digital distribution has evolved and changed those past 15 years: from physical sales to download to streaming to branching out to other digital audio products. Grab a cuppa!
#2 Hamburg Kreativ Gesellschaft on Accelerating Young Music Startups in Hamburg
Hamburg Kreativ Gesellschaft’s core mission is to foster cross-sector collaboration in the creative industry in Hamburg. With music at the heart of it, their publicly funded Music WorX Accelerator is aimed at startups and young entrepreneurs in the music industry (our very own startup Groovecat was accelerated there!) to help develop their ideas. Keep listening to discover the other perks of joining the Music WorX accelerator, and stay tuned, as the final pitches will be taking place in November and are open to external teams — with 5000 euros’ worth of prizes for grab!
#1 - Melodrive on the Future of Music and AI
On our very first episode of Hello, Audio!, The Venue Berlin's very own podcast, Helen chats with Andy and Valerio from Melodrive, one of our resident startups. Melodrive is an AI composer that allows any user - no matter their level of musical skill - to create music for their digital content, simply at the click of a button.